2006 Pro Awards Finalist

Category Company Name Title Client

#1 Best Multidiscipline National Campaign Brigandi & Associates Special K Drop a Jean Size Challenge Kellogg's

#1 Best Multidiscipline National Campaign Entertainment Marketing Partners and BBDO Jeep and Tony Hawk's American Wasteland Activision and Jeep

#1 Best Multidiscipline National Campaign Equity Marketing, Inc. Burger King & The NFL Burger King Corporation

#1 Best Multidiscipline National Campaign Thomas J. Paul, Inc. M&M'SŽ Brand Masterfoods, USA

#2 Best Multidiscipline Regional Campaign Arc Worldwide Ted - Chicago's New Crosstown Classic United Airlines

#2 Best Multidiscipline Regional Campaign Civic Entertainment Group NYC Heritage Tourism Partnership The History Channel

#2 Best Multidiscipline Regional Campaign Marketing Werks Chevrolet ChicagoRevolution.com Tour GM R*Works

#2 Best Multidiscipline Regional Campaign TvPromo International Be Always Fresh Procter & Gamble

#3 Best Use of Promotional Advertising Arc Worldwide Ted - Chicago's New Crosstown Classic United Airlines

#3 Best Use of Promotional Advertising colangelo The Power of Four Schick Shaving Products

#3 Best Use of Promotional Advertising J. Walter Thompson Smallville / Ford Fusion Ford Motor Company

#3 Best Use of Promotional Advertising Thomas J. Paul, Inc. M&M'SŽ Brand Masterfoods, USA

#4 Best Use of Event Marketing (Five or Less Venues) Momentum Worldwide The Marriott mSpot Times Square Experience Marriott Hotels

#4 Best Use of Event Marketing (Five or Less Venues) The George P. Johnson Company Chicago Drive 05 & 06 The Chrysler Group

#4 Best Use of Event Marketing (Five or Less Venues) Vivid Marketing Diet Dew Times Square Rail Jam Pepsi-Cola Company

#4 Best Use of Event Marketing (Five or Less Venues) Vivid Marketing Dew Action Sports Tour's House of Dew Pepsi-Cola Company

#5 Best Use of Event Marketing (More Than Five Venues) 141 Worldwide Game Changing Innovation Motorola

#5 Best Use of Event Marketing (More Than Five Venues) pierce promotions 2005 Product Launch - Verizon FiOS Verizon Communications, Inc.

#5 Best Use of Event Marketing (More Than Five Venues) The A Team Thanks A Million Ricola

#5 Best Use of Event Marketing (More Than Five Venues) The Marketing Store Rails to Trails Dasani

#6 Best Vehicle-Based Experiential Campaign Brand Connections Marketing & Media Crest Imagine Tour Procter & Gamble

#6 Best Vehicle-Based Experiential Campaign Dome HK General Motors: Chicago for Everyone The General Motors Corppora

#6 Best Vehicle-Based Experiential Campaign Marketing Werks Chevrolet ChicagoRevolution.com Tour GM R*Works

#6 Best Vehicle-Based Experiential Campaign Relay Sponsorship and Event Marketing U.S. Army College Tour U.S. Army

#7 Best Cause-Based Promotion Civic Entertainment Group Save Our History The History Channel

#7 Best Cause-Based Promotion Intersection I am a Force of Nature Force of Nature Aid Foundati

#7 Best Cause-Based Promotion Jones Apparel Group Jones New York In the Classroom Jones Apparel Group

#7 Best Cause-Based Promotion Oasis Honeywell and NASA's FMA Live! Honeywell

#8 Best Sponsorship or Tie-In Campaign Brigandi & Associates Kellogg's & Star Wars Kellogg's

#8 Best Sponsorship or Tie-In Campaign Einson Freeman Purell National Geographic Kids Hands On Expl Pfizer Purell

#8 Best Sponsorship or Tie-In Campaign Momentum Worldwide American Express Global Viewing Event Platfor American Express

#8 Best Sponsorship or Tie-In Campaign Thomas J. Paul, Inc. M&M'SŽ Brand Masterfoods, USA

#9 Best Use of Games, Contests, and Sweepstakes Arc Worldwide Ted - Chicago's New Crosstown Classic United Airlines

#9 Best Use of Games, Contests, and Sweepstakes Digitas My Wish List American Express

#9 Best Use of Games, Contests, and Sweepstakes ePrize, LLC SUBWAYŽ RESTAURANTS FRESH RESOLUTIONS! Subway

#9 Best Use of Games, Contests, and Sweepstakes The Marketing Store Monopoly Best Chance Game 3.0 McDonald's

#10 Most Innovative Communication Strategy Arnold Worldwide VW Alpha Drivers Volkswagen

#10 Most Innovative Communication Strategy CMT: Country Music Television CMT Dukes of Hazzard Institute In-House

#10 Most Innovative Communication Strategy colangelo The Power of Four Schick Shaving Products

#10 Most Innovative Communication Strategy LIME public relations + promotion HBO Entourage VIP Card HBO

#11 Best Use of Interactive Media or Electronic Direct Mar colangelo The Power of Four Schick Shaving Products

#11 Best Use of Interactive Media or Electronic Direct Mar Deep Focus The Sopranos: Crime. Organized. HBO

#11 Best Use of Interactive Media or Electronic Direct Mar Digitas 2006 GMC - CSI Promotion GMC

#12 Best Multicultural/Ethnic Campaign LatinWorks ESPN DEPORTES Futbol a Football ESPN Inc.

#12 Best Multicultural/Ethnic Campaign Oasis Nick Jr.'s La Casa De Dora Mall Tour Nickelodeon

#12 Best Multicultural/Ethnic Campaign PMG, Inc. Bajo la Regadera / In The Shower Unilever HPC

#12 Best Multicultural/Ethnic Campaign PMG, Inc. Beauty Secrets / Secretos de Belleza Unilever HPC

#13 Best Campaign Targeting a Micro Audience CNN Fit Nation In-House

#13 Best Campaign Targeting a Micro Audience GMR Marketing LLC Axe College Ambassadors Unilever Axe

#13 Best Campaign Targeting a Micro Audience JWT Hurra Torpedo Ford

#13 Best Campaign Targeting a Micro Audience Ryan Partnership Campbell's SouperStar Campbell Soup Company

#14 Best Campaign Generating Brand Awareness and Trial Arc Worldwide McDonald's Fruit & Walnut Salad Launch McDonald's

#14 Best Campaign Generating Brand Awareness and Trial Civic Entertainment Group Experience Life's Rewards MBNA

#14 Best Campaign Generating Brand Awareness and Trial Thomas J. Paul, Inc. M&M'SŽ Brand Masterfoods, USA

#14 Best Campaign Generating Brand Awareness and Trial Zoom Media Revlon You Look FabuLash Tour Revlon

#15 Best Campaign Generating Brand Volume A Squared Group GapBody Bra Bar Gap

#15 Best Campaign Generating Brand Volume CoActive Marketing Albertsons Meal Deals Albertsons, Inc

#15 Best Campaign Generating Brand Volume Einson Freeman Purell National Geographic Kids Hands On Expl Pfizer Purell

#15 Best Campaign Generating Brand Volume Thomas J. Paul, Inc. M&M'SŽ Brand Masterfoods, USA

#16 Best Short or Long -Term Program Generating Brand A Squared Group Gap Ambassador Program Gap

#16 Best Short or Long -Term Program Brigandi & Associates Special K Challenge Kellogg's

#16 Best Short or Long -Term Program PowerPact Yoplait's Women's Wellness Initiative General Mills

#16 Best Short or Long -Term Program Velocity Sports & Entertainment FedEx Air & Ground Campaign FedEx

#17 Best Dealer, Sales Force or Business-to-Business Ca GEM GROUP Points Of Light GE Lighting

#17 Best Dealer, Sales Force or Business-to-Business Ca Grand Central Marketing, Inc. The Napster Garage Napster

#17 Best Dealer, Sales Force or Business-to-Business Ca Interference Inc. GE Healthcare - Radiology Re-Imagined General Electric

#17 Best Dealer, Sales Force or Business-to-Business Ca Seismicom Cingular MEdia Net Launch Cingular

#18 Best Retail/Co-Marketing Campaign Action Marketing Group Stella Adidas

#18 Best Retail/Co-Marketing Campaign AMCI The Bass Pro Tundra Heartland Tour Toyota

#18 Best Retail/Co-Marketing Campaign PMG, Inc. Together We Make A Great First Impression Unilever HPC

#18 Best Retail/Co-Marketing Campaign Sony Pictures Entertainment Memoirs of a Geisha / Multi-brand Campaign Multiple Partners

#19 Best Small-Budget Campaign Blockdot Office Invaders Dunkin' Brands / Baskin-Rob

#19 Best Small-Budget Campaign Drive Agency Mitre Fashion Launch Elan Polo

#19 Best Small-Budget Campaign Hall Event Group, Draft FCB, & Golan Harris Body Glove Fashion Police Body Glove

#19 Best Small-Budget Campaign HHC Marketing Largest Coconut Symphony MONTY PYTHON'S SPAMALOT

#20 Best Creative Arc Worldwide McDonald's Simple Bold Retail Identity McDonald's

#20 Best Creative colangelo The Power of Four Schick Shaving Products

#20 Best Creative Grand Central Marketing, Inc. Experience Africa National Geographic

#20 Best Creative Thomas J. Paul, Inc. M&M'SŽ Brand Masterfoods, USA

#21 Best Idea or Concept Arc Worldwide Ted - Chicago's New Crosstown Classic United Airlines

#21 Best Idea or Concept GE Picture a Healthy World In-House

#21 Best Idea or Concept Mr. Youth LLC Kotex WhatFitsU Experience Kimberly-Clark Corp

#21 Best Idea or Concept Thomas J. Paul, Inc. M&M'SŽ Brand Masterfoods, USA

To view the write up of each finalists please click here or paste this link into your browser http://promomagazine.com/mag/marketing_cream_crop_3/