| Placement |
Category |
Company |
Title |
| Winner |
#1 Best Multidiscipline Campaign* |
Momentum Worldwide, London |
MINI - The Other Lunch Break |
| 2nd Place |
#1 Best Multidiscipline Campaign* |
Civic Entertainment Group |
Power of the Letter |
| 3rd Place |
#1 Best Multidiscipline Campaign* |
Catapult Action-Biased Marketing |
PEDIGREE Dog Adoption |
| Honorable Mention |
#1 Best Multidiscipline Campaign* |
Upshot |
Look Fab Studio |
| |
|
|
|
| Winner |
#2 Best Use of Event Marketing (Five or Less Venues)* |
Grand Central Marketing, Inc. |
The Meow Mix Acatemy |
| 2nd Place |
#2 Best Use of Event Marketing (Five or Less Venues)* |
RedPeg Marketing |
Zyrtec Spring Wonderland Dome |
| 3rd Place |
#2 Best Use of Event Marketing (Five or Less Venues)* |
A Squared Group |
DETOX SEATTLE |
| Honorable Mention |
#2 Best Use of Event Marketing (Five or Less Venues)* |
Zoom Media & Marketing |
Jeep Tag Shop |
| |
|
|
|
| Winner |
#3 Best Use of Event Marketing (More Than Five Venues)* |
Freshworks |
7-Eleven/Simpsons Movie Kwik-E-Mart Experience |
| 2nd Place |
#3 Best Use of Event Marketing (More Than Five Venues)* |
Momentum Worldwide, London |
MINI - The Other Lunch Break |
| 3rd Place |
#3 Best Use of Event Marketing (More Than Five Venues)* |
The Borden Agency |
TRex Trek 2007 |
| Honorable Mention |
#3 Best Use of Event Marketing (More Than Five Venues)* |
Synergy Events |
Wachovia Way2Save Challenge Tour |
| |
|
|
|
| Winner |
#4 Best Vehicle-Based Experiential Campaign |
Marketing Werks |
Gore-Tex and Windstopper Know What's Inside Tour |
| 2nd Place |
#4 Best Vehicle-Based Experiential Campaign |
The Borden Agency |
TRex Trek 2007 |
| 3rd Place |
#4 Best Vehicle-Based Experiential Campaign |
Civic Entertainment Group, Engage Marketing |
HOP Across America |
| Honorable Mention |
#4 Best Vehicle-Based Experiential Campaign |
Next Marketing |
Panasonic Living in High Definition |
| |
|
|
|
| Winner |
#5. Best Sampling Program – New Category |
Colangelo |
Smithwick's Ambassadors |
| 2nd Place |
#5. Best Sampling Program – New Category |
NGAGE |
Hanes ComfortZone |
| 3rd Place |
#5. Best Sampling Program – New Category |
School Family Media, Inc. |
"Let Them Get Dirty!"Tide with Dawn StainScrubbers |
| Honorable Mention |
#5. Best Sampling Program – New Category |
Upshot |
Look Fab Studio |
| |
|
|
|
| Winner |
#6. Best Use of Consumer-Generated Content |
Disney Parks and CareerBuilder.com |
Disney Dream Job |
| 2nd Place |
#6. Best Use of Consumer-Generated Content |
Siemens Medical Solutions, USA Inc. |
American MRI-dol: Hospitals Compete to Win an MRI |
| 3rd Place |
#6. Best Use of Consumer-Generated Content |
MTV Networks |
When Spicy Meets Sweet |
| Honorable Mention |
#6. Best Use of Consumer-Generated Content |
Momentum Worldwide |
The Verizon Mini Movie Studio |
| |
|
|
|
| Winner |
#7. Best Cause-Based Promotion |
Digitas |
American Express Members Project |
| 2nd Place |
#7. Best Cause-Based Promotion |
Gigunda Group, Inc. |
Tide CleanStart-Loads of Hope |
| 3rd Place |
#7. Best Cause-Based Promotion |
Catapult Action-Biased Marketing |
PEDIGREE® Dog Adoption |
| Honorable Mention |
#7. Best Cause-Based Promotion |
ABC NEWS |
Warm Coats & Warm Hearts Drive |
| |
|
|
|
| Winner |
#8. Best Sponsorship or Tie-In Campaign* |
Freshworks |
7-Eleven/Simpsons Movie Kwik-E-Mart Experience |
| 2nd Place |
#8. Best Sponsorship or Tie-In Campaign* |
iris Experience |
Night Tennis |
| 3rd Place |
#8. Best Sponsorship or Tie-In Campaign* |
Arc Worldwide |
McDonald's Shrek |
| Honorable Mention |
#8. Best Sponsorship or Tie-In Campaign |
The Recording Academy |
GRAMMY Concert in the Sky Sweepstakes |
| |
|
|
|
| Winner |
#9. Best Use of Games, Contests, and Sweepstakes |
Mr. Youth |
MSN / Biggest Loser "Million Pound Match-Up" |
| 2nd Place |
#9. Best Use of Games, Contests, and Sweepstakes |
The Marketing Arm |
AT&T World's Loudest Pep Rally |
| 3rd Place |
#9. Best Use of Games, Contests, and Sweepstakes |
Disney Parks and CareerBuilder.com |
Disney Dream Job |
| Honorable Mention |
#9. Best Use of Games, Contests, and Sweepstakes |
The Recording Academy |
GRAMMY Concert in the Sky Sweepstakes |
| |
|
|
|
| Winner |
#10. Most Innovative Communication Strategy |
mtvU |
Pos or Not |
| 2nd Place |
#10. Most Innovative Communication Strategy |
Draftfcb |
alli Launch |
| 3rd Place |
#10. Most Innovative Communication Strategy |
Civic Entertainment Group, area/code |
Take Off & Tune In |
| Honorable Mention |
#10. Most Innovative Communication Strategy |
Momentum Worldwide |
Amex OPEN Plum Card Launch |
| |
|
|
|
| Winner |
#11. Best Interactive Promotion |
Civic Entertainment Group, area/code |
Take Off & Tune In |
| 2nd Place |
#11. Best Interactive Promotion |
Mindshare Entertainment |
Degree/24 |
| 3rd Place |
#11. Best Interactive Promotion |
The Marketing Store |
2007 Monopoly at McDonald's |
| Honorable Mention |
#11. Best Interactive Promotion |
Momentum Worldwide |
Tooheys NEW World Record Wallabies Mosiac |
| |
|
|
|
| Winner |
#12. Best Multicultural/Ethnic Campaign |
MASS Hispanic Marketing |
SCOTT® "Comparte tu Dicho" DICHONARIO |
| 2nd Place |
#12. Best Multicultural/Ethnic Campaign |
LatinSphere Experiential |
ESPN Deportes EN VIVO |
| 3rd Place |
#12. Best Multicultural/Ethnic Campaign |
Bromley Communications |
Wonka Arte Dia de los Muertos Program |
| Honorable Mention |
#12. Best Multicultural/Ethnic Campaign |
Marketing Werks |
National Urban League and Walgreens Wellness Tour |
| |
|
|
|
| Winner |
#13. Best Campaign Targeting a Micro Audience |
Grand Central Marketing, Inc. |
The Meow Mix Acatemy |
| 2nd Place |
#13. Best Campaign Targeting a Micro Audience |
The Marketing Arm |
AT&T World's Loudest Pep Rally |
| 3rd Place |
#13. Best Campaign Targeting a Micro Audience |
A Squared Group |
DETOX SEATTLE |
| Honorable Mention |
#13. Best Campaign Targeting a Micro Audience |
Catapult Action-Biased Marketing |
PEDIGREE® Dog Adoption |
| |
|
|
|
| Winner |
#14. Best Campaign Generating Brand Awareness and Trial Recruitment |
Freshworks |
7-Eleven/Simpsons Movie Kwik-E-Mart Experience |
| 2nd Place |
#14. Best Campaign Generating Brand Awareness and Trial Recruitment |
Momentum Worldwide |
Amex OPEN Plum Card Launch |
| 3rd Place |
#14. Best Campaign Generating Brand Awareness and Trial Recruitment |
Gigunda Group, Inc. |
Charmin NYC Restroom Experience |
| Honorable Mention |
#14. Best Campaign Generating Brand Awareness and Trial Recruitment |
Vivid Marketing |
SoBe Life Water National Sampling Day |
| |
|
|
|
| Winner |
#15. Best Campaign Generating Brand Volume |
The Marketing Store |
2007 Monopoly at McDonald's |
| 2nd Place |
#15. Best Campaign Generating Brand Volume |
Alcone Marketing Group |
My Tonka Boys |
| 3rd Place |
#15. Best Campaign Generating Brand Volume |
Draftfcb |
Listen Up |
| Honorable Mention |
#15. Best Campaign Generating Brand Volume |
Eric Mower and Associates |
Bon Appetite & Bon Voyage |
| |
|
|
|
| Winner |
#16. Best Loyalty Program |
A Squared Group |
DETOX SEATTLE |
| 2nd Place |
#16. Best Loyalty Program |
Gigunda Group, Inc. |
Charmin NYC Restroom Experience |
| 3rd Place |
#16. Best Loyalty Program |
Draftfcb |
Listen Up |
| Honorable Mention |
#16. Best Loyalty Program |
Campbell-Ewald |
TripRewards Mystery Hot Spot |
| |
|
|
|
| Winner |
#17. Best Dealer, Sales Force or Business-to-Business Campaign |
Momentum Worldwide |
Amex OPEN Plum Card Launch |
| 2nd Place |
#17. Best Dealer, Sales Force or Business-to-Business Campaign |
Arc Worldwide; BDM; Starcom |
United Suite Dreams |
| 3rd Place |
#17. Best Dealer, Sales Force or Business-to-Business Campaign |
AMC |
DVD Mailer |
| Honorable Mention |
#17. Best Dealer, Sales Force or Business-to-Business Campaign |
the michael alan group |
Green Is Universal Agency Initiative |
| |
|
|
|
| Winner |
#18. Best Use of P-O-P |
Freshworks |
7-Eleven/Simpsons Movie Kwik-E-Mart Experience |
| 2nd Place |
#18. Best Use of P-O-P |
Civic Entertainment Group |
Power of the Letter |
| 3rd Place |
#18. Best Use of P-O-P |
Marketing Drive/P&G/Mechtronics, Inc./Alliance |
Venus Embrace Launch |
| Honorable Mention |
#18. Best Use of P-O-P |
Colangelo |
Crown Royal "Legends of The Purple Bag" |
| |
|
|
|
| Winner |
#19. Best Premium-Based Promotion |
Brigandi+Associates, Inc. |
Shrek The Third |
| 2nd Place |
#19. Best Premium-Based Promotion |
Career Sports & Entertainment |
Kellogg's All-Star Campaign Fall Tailgating |
| 3rd Place |
#19. Best Premium-Based Promotion |
Monster Beverage Company |
Ozzfest 2007 |
| Honorable Mention |
#19. Best Premium-Based Promotion |
Don Jagoda Associates |
Stein Mart Platinum Rewards Pre-Season Kick-Off |
| |
|
|
|
| Winner |
#20. Best Retail/Co-Marketing Campaign |
Freshworks |
7-Eleven/Simpsons Movie Kwik-E-Mart Experience |
| 2nd Place |
#20. Best Retail/Co-Marketing Campaign |
BARD Advertising |
Littlest Pet Shop Pajama Rama |
| 3rd Place |
#20. Best Retail/Co-Marketing Campaign |
G2 promotional marketing |
The Winners' Circle |
| Honorable Mention |
#20. Best Retail/Co-Marketing Campaign |
Catapult Action-Biased Marketing |
M&M'S/NASCAR/KROGER Paint the 38 |
| |
|
|
|
| Winner |
#21. Best Campaign on a Budget (under $250,000) |
Alcone Marketing |
Inspire Change |
| 2nd Place |
#21. Best Campaign on a Budget (under $250,000) |
BFG Communications, Inc. |
Stick It To Charter |
| 3rd Place |
#21. Best Campaign on a Budget (under $250,000) |
361 Experiential |
Play Ball with Kmart |
| Honorable Mention |
#21. Best Campaign on a Budget (under $250,000) |
Zoom Media & Marketing |
TBS My Boys Crowley's Takeover |
| |
|
|
|
| Winner |
#22. Best Idea or Concept |
Grand Central Marketing, Inc. |
The Meow Mix Acatemy |
| 2nd Place |
#22. Best Idea or Concept |
Disney Parks and CareerBuilder.com |
Disney Dream Job |
| 3rd Place |
#22 Best Idea or Concept |
The Recording Academy |
GRAMMY Concert in the Sky Sweepstakes |
| Honorable Mention |
#22. Best Idea or Concept |
GMR Marketing |
House of AXE |
| |
|
|
|
| Winner |
#23. Best Creative |
Arc Worldwide; BDM; Starcom |
United Suite Dreams |
| 2nd Place |
#23. Best Creative |
Catapult Action-Biased Marketing |
PEDIGREE® Dog Adoption |
| 3rd Place |
#23. Best Creative |
Momentum Worldwide, London |
MINI - The Other Lunch Break |
| Honorable Mention |
#23. Best Creative |
Freshworks |
7-Eleven/Simpsons Movie Kwik-E-Mart Experience |
To view more information on the winning campaigns please read the November issue of PROMO Magazine either in print or online at www.promomagazine.com
