The Best Promotion of 2007 was awarded to:

Gap (PRODUCT) RED Launch, Agency: A Squared Group, Client: Gap

Placement

Category

Company

Title

Winner

#1 Best Multidiscipline Campaign

Arc Worldwide

VERB Yellowball

2nd Place

#1 Best Multidiscipline Campaign

Thomas J. Paul, Inc.

Plunder a Bag of M&M'S White Chocolate Pearls

3rd Place

#1 Best Multidiscipline Campaign

Court TV

Scorned Woman

Honorable Mention

#1 Best Multidiscipline Campaign

Gigunda Group, Inc.

Charmin NYC Restroom Experience

 

 

 

 

Winner

#2 Best Advertising in Support of a Promotion

Thomas J. Paul, Inc.

Plunder a Bag of M&M's White Chocolate Pearls

2nd Place

#2 Best Advertising in Support of a Promotion

Buena Vista Pictures Marketing

Pirates of the Caribbean: Dead Man's Chest/Verizon

3rd Place

#2 Best Advertising in Support of a Promotion

Nickelodeon

Avatar: Secret of the Fire Nation

Honorable Mention

#2 Best Advertising in Support of a Promotion

Catapult Marketing

Bakers Square Pie of the Month Promotion

 

 

 

 

Winner

#3 Best Use of Event Marketing (Five or Less Venues)

Grand Central Marketing, Inc.

Meow Mix House

2nd Place

#3 Best Use of Event Marketing (Five or Less Venues)

Gigunda Group

Charmin NYC Restroom Experience

3rd Place

#3 Best Use of Event Marketing (Five or Less Venues)

Yahoo!

Yahoo! Answers Presents: Ask the Planet 2006

Honorable Mention

#3 Best Use of Event Marketing (Five or Less Venues)

Acme Branding Company

the ford fusion challenge

 

 

 

 

Winner

#4 Best Use of Event Marketing (More Than Five Venues)

Hall Event Group, a Draftfcb company

Proud to Be a Bed Head

2nd Place

#4 Best Use of Event Marketing (More Than Five Venues)

A Squared Group

Nintendo Wii Ambassador Tour

3rd Place

#4 Best Use of Event Marketing (More Than Five Venues)

ignition, Inc.

FIFA World Cup™ Trophy Tour by Coca-Cola

Honorable Mention

#4 Best Use of Event Marketing (More Than Five Venues)

The Squires Group/hawkeye sports & entertainment

The North Face Endurance 50

 

 

 

 

Winner

#5 Best Vehicle-Based Experiential Campaign

Pierce

Gillette Fusion 'Start the Reaction' Tour

2nd Place

#5 Best Vehicle-Based Experiential Campaign

Vivid Marketing, Inc.

Coors Light Silver Bullet Train

3rd Place

#5 Best Vehicle-Based Experiential Campaign

FreeCar Media

all' small & mighty Clothes Bus

Honorable Mention

#5 Best Vehicle-Based Experiential Campaign

Maritz Interactions

Dew Action Sports Tour Sponsorship Activation

 

 

 

 

Winner

#6 Best Use of Consumer-Generated Content

Millsport

Doritos Crash the Super Bowl

2nd Place

#6 Best Use of Consumer-Generated Content

The Recording Academy

My GRAMMY Moment

3rd Place

#6 Best Use of Consumer-Generated Content

Acme Branding Company

the ford fusion challenge

Honorable Mention

#6 Best Use of Consumer-Generated Content

Yahoo!

Yahoo! Time Capsule

 

 

 

 

Winner

#7 Best Cause-Based Promotion

A Squared Group

Gap (PRODUCT) RED Launch

2nd Place

#7 Best Cause-Based Promotion

Grand Central Marketing, Inc.

Meow Mix House

3rd Place

#7 Best Cause-Based Promotion

Arc Worldwide

VERB Yellowball

Honorable Mention

#7 Best Cause-Based Promotion

OgilvyAction Atlanta

Warrior One Tour

 

 

 

 

Winner

#8 Best Sponsorship or Tie-In Campaign

Ubisoft

Frag Dolls Team sponsorship

2nd Place

#8 Best Sponsorship or Tie-In Campaign

Marden Kane

NFL “Take a Player to School” Sweepstakes

3rd Place

#8 Best Sponsorship or Tie-In Campaign

The Marketing Arm

AT&T Caddie Call

Honorable Mention

#8 Best Sponsorship or Tie-In Campaign

Action Marketing Group

2007 NBA All-Star Game: adidas On-site Activation

 

 

 

 

Winner

#9 Best Use of Targeted Direct Mail or Email

OgilvyAction

Sunsilk "Get Hairapy"

2nd Place

#9 Best Use of Targeted Direct Mail or Email

DRAFTFCB

USPS Guess & Win Sweepstakes

3rd Place

#9 Best Use of Targeted Direct Mail or Email

Serious USA, Inc.

INDY 500 Ticket Renewal CD Postcard

Honorable Mention

#9 Best Use of Targeted Direct Mail or Email

Modern Postcard

Direct Mail Catalog

 

 

 

 

Winner

#10 Best Use of Games, Contests, and Sweepstakes

The Recording Academy

My GRAMMY Moment

2nd Place

#10 Best Use of Games, Contests, and Sweepstakes

Millsport

Doritos Crash the Super Bowl

3rd Place

#10 Best Use of Games, Contests, and Sweepstakes

Civic Entertainment Group

The Sopranos A&E Connection

Honorable Mention

#10 Best Use of Games, Contests, and Sweepstakes

Buena Vista Pictures Marketing

Pirates of the Caribbean: Dead Man's Chest/Volvo

 

 

 

 

Winner

#11 Most Innovative Communication Strategy

Gigunda Group, Inc.

Altoids Curious & Original Chocolate Shoppe

2nd Place

#11 Most Innovative Communication Strategy

Gigunda Group, Inc.

Charmin NYC Restroom Experience

3rd Place

#11 Most Innovative Communication Strategy

Davie Brown Entertainment

Staples and The Office

Honorable Mention

#11 Most Innovative Communication Strategy

Arc Worldwide

VERB Yellowball

 

 

 

 

Winner

#12 Best Use of Web-Based or Wireless-Based Promotion

The Recording Academy

My GRAMMY Moment

2nd Place

#12 Best Use of Web-Based or Wireless-Based Promotion

The Marketing Arm

AT&T Home Turf

3rd Place

#12 Best Use of Web-Based or Wireless-Based Promotion

Publicis; Carmichael Lynch Spong; Arc Worldwide

Next Maytag Repairman

Honorable Mention

#12 Best Use of Web-Based or Wireless-Based Promotion

The Marketing Arm

AT&T blue room

 

 

 

 

Winner

#13 Best Multicultural/Ethnic Campaign

Vh1

VH1's Hip Hop Honors Week 2006

2nd Place

#13 Best Multicultural/Ethnic Campaign

Career Sports & Entertainment

Kellogg's HBCU Sponsorship Program

3rd Place

#13 Best Multicultural/Ethnic Campaign

Wasserman Media Group

T-Mobile & 2006 FIFA World Cup

Honorable Mention

#13 Best Multicultural/Ethnic Campaign

Colangelo

Tradicional Interliga Futbol

 

 

 

 

Winner

#14 Best Campaign Targeting a Micro Audience

GMR Marketing LLC

AXE Clix

2nd Place

#14 Best Campaign Targeting a Micro Audience

Arc Worldwide

VERB Yellowball

3rd Place

#14 Best Campaign Targeting a Micro Audience

Gigunda Group, Inc.

Altoids Curious & Original Chocolate Shoppe

Honorable Mention

#14 Best Campaign Targeting a Micro Audience

Gigunda Group, Inc.

Charmin NYC Restroom Experience

 

 

 

 

Winner

#15 Best Campaign Generating Brand Awareness and Trial Recruitment

Gigunda Group, Inc.

Charmin NYC Restroom Experience

2nd Place

#15 Best Campaign Generating Brand Awareness and Trial Recruitment

OgilvyAction, JWT, WeberShandwick, Mindshare, INtegrated Marketing

Sunsilk "Get Hairapy"

3rd Place

#15 Best Campaign Generating Brand Awareness and Trial Recruitment

Thomas J. Paul, Inc.

Plunder a Bag of M&M'S White Chocolate Pearls

Honorable Mention

#15 Best Campaign Generating Brand Awareness and Trial Recruitment

Synergy Events

KFC 'Face from Space'

 

 

 

 

Winner

#16 Best Campaign Generating Brand Volume

Hall Event Group, a Draftfcb company

Proud to Be a Bed Head

2nd Place

#16 Best Campaign Generating Brand Volume

Thomas J. Paul, Inc.

Plunder a Bag of M&M'S White Chocolate Pearls

3rd Place

#16 Best Campaign Generating Brand Volume

Catapult Marketing

Pedigree® Dog Adoption

Honorable Mention

#16 Best Campaign Generating Brand Volume

TracyLocke

Room-A-Day Giveaway

 

 

 

 

Winner

#17 Best Loyalty Program

Brigandi & Associates, Inc.

Kellogg's Movie Lover's Collection DVD Continuity

2nd Place

#17 Best Loyalty Program

Mobility Resource Associates

Macy’s Parade-on-Parade Tour

3rd Place

#17 Best Loyalty Program

Grow Marketing

Level Experience

Honorable Mention

#17 Best Loyalty Program

Marketing Drive San Francisco

Merchant Premiums Program

 

 

 

 

Winner

#18 Best Dealer, Sales Force or Business-to-Business Campaign

The Red Group

Attack of the Terabytes

2nd Place

#18 Best Dealer, Sales Force or Business-to-Business Campaign

Jack Morton Worldwide

UPS Longitudes

3rd Place

#18 Best Dealer, Sales Force or Business-to-Business Campaign

DRAFTFCB

USPS/eBay Ship It, Win IT

Honorable Mention

#18 Best Dealer, Sales Force or Business-to-Business Campaign

Seismicom

Cingular Messaging "Thumber Fun"

 

 

 

 

Winner

#19 Best Use of P-O-P

Eric Mower and Associates

Top Secret Launch of T.M.X. Elmo

2nd Place

#19 Best Use of P-O-P

Source Marketing

Jet-Set Junket

3rd Place

#19 Best Use of P-O-P

Thomas J. Paul, Inc.

Plunder a Bag of M&M'S White Chocolate Pearls

Honorable Mention

#19 Best Use of P-O-P

DRAFTFCB

USPS/eBay Ship It, Win IT

 

 

 

 

Winner

#20 Best Retail/Co-Marketing Campaign

Catapult Marketing

Pedigree® Dog Adoption/KMART

2nd Place

#20 Best Retail/Co-Marketing Campaign

MusicMatters & Organic Trade Association

Go Organic! for Earth Day

3rd Place

#20 Best Retail/Co-Marketing Campaign

DreamWorks Animation

Wal-Mart Over the Hedge

Honorable Mention

#20 Best Retail/Co-Marketing Campaign

DRAFTFCB

USPS/eBay Ship It, Win IT

 

 

 

 

Winner

#21 Best Campaign on a Budget (under $250,000)

Promotions Group West

Air New Zealand: NON-STOP to LONDON

2nd Place

#21 Best Campaign on a Budget (under $250,000)

Launch Creative Marketing

Mentos Geysers YouTube Video Contest

3rd Place

#21 Best Campaign on a Budget (under $250,000)

Ammo Marketing

K-Y INTRIGUE Influencer Launch Program

Honorable Mention

#21 Best Campaign on a Budget (under $250,000)

Millsport

Tostitos Team Build

 

 

 

 

Winner

#22 Best Idea or Concept

Court TV

Scorned Woman

2nd Place

#22 Best Idea or Concept

Arc Worldwide

VERB Yellowball

3rd Place

#22 Best Idea or Concept

A Squared Group

Gap (PRODUCT) RED Launch

Honorable Mention

#22 Best Idea or Concept

Gigunda Group, Inc.

Charmin NYC Restroom Experience

 

 

 

 

Winner

#23 Best Creative

A Squared Group

Gap (PRODUCT) RED Launch

2nd Place

#23 Best Creative

Gigunda Group, Inc.

Altoids Curious & Original Chocolate Shoppe

3rd Place

#23 Best Creative

Court TV

Scorned Woman

Honorable Mention

#23 Best Creative

The Red Group

Attack of the Terabytes

To view more information on the winning campaigns please read the November issue of PROMO Magazine either in print or online at www.promomagazine.com

blank
© 2007 Penton Media, Inc. All rights reserved. Other trademarks property of their respective owners.
About Us | Advertising | Privacy Policy | For Search Partners
blank