Placement |
Category |
Company |
Title |
Winner |
#1 Best Multidiscipline Campaign |
Arc Worldwide |
VERB Yellowball |
2nd Place |
#1 Best Multidiscipline Campaign |
Thomas J. Paul, Inc. |
Plunder a Bag of M&M'S White Chocolate Pearls |
3rd Place |
#1 Best Multidiscipline Campaign |
Court TV |
Scorned Woman |
Honorable Mention |
#1 Best Multidiscipline Campaign |
Gigunda Group, Inc. |
Charmin NYC Restroom Experience |
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Winner |
#2 Best Advertising in Support of a Promotion |
Thomas J. Paul, Inc. |
Plunder a Bag of M&M's White Chocolate Pearls |
2nd Place |
#2 Best Advertising in Support of a Promotion |
Buena Vista Pictures Marketing |
Pirates of the Caribbean: Dead Man's Chest/Verizon |
3rd Place |
#2 Best Advertising in Support of a Promotion |
Nickelodeon |
Avatar: Secret of the Fire Nation |
Honorable Mention |
#2 Best Advertising in Support of a Promotion |
Catapult Marketing |
Bakers Square Pie of the Month Promotion |
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Winner |
#3 Best Use of Event Marketing (Five or Less Venues) |
Grand Central Marketing, Inc. |
Meow Mix House |
2nd Place |
#3 Best Use of Event Marketing (Five or Less Venues) |
Gigunda Group |
Charmin NYC Restroom Experience |
3rd Place |
#3 Best Use of Event Marketing (Five or Less Venues) |
Yahoo! |
Yahoo! Answers Presents: Ask the Planet 2006 |
Honorable Mention |
#3 Best Use of Event Marketing (Five or Less Venues) |
Acme Branding Company |
the ford fusion challenge |
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Winner |
#4 Best Use of Event Marketing (More Than Five Venues) |
Hall Event Group, a Draftfcb company |
Proud to Be a Bed Head |
2nd Place |
#4 Best Use of Event Marketing (More Than Five Venues) |
A Squared Group |
Nintendo Wii Ambassador Tour |
3rd Place |
#4 Best Use of Event Marketing (More Than Five Venues) |
ignition, Inc. |
FIFA World Cup™ Trophy Tour by Coca-Cola |
Honorable Mention |
#4 Best Use of Event Marketing (More Than Five Venues) |
The Squires Group/hawkeye sports & entertainment |
The North Face Endurance 50 |
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Winner |
#5 Best Vehicle-Based Experiential Campaign |
Pierce |
Gillette Fusion 'Start the Reaction' Tour |
2nd Place |
#5 Best Vehicle-Based Experiential Campaign |
Vivid Marketing, Inc. |
Coors Light Silver Bullet Train |
3rd Place |
#5 Best Vehicle-Based Experiential Campaign |
FreeCar Media |
all' small & mighty Clothes Bus |
Honorable Mention |
#5 Best Vehicle-Based Experiential Campaign |
Maritz Interactions |
Dew Action Sports Tour Sponsorship Activation |
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Winner |
#6 Best Use of Consumer-Generated Content |
Millsport |
Doritos Crash the Super Bowl |
2nd Place |
#6 Best Use of Consumer-Generated Content |
The Recording Academy |
My GRAMMY Moment |
3rd Place |
#6 Best Use of Consumer-Generated Content |
Acme Branding Company |
the ford fusion challenge |
Honorable Mention |
#6 Best Use of Consumer-Generated Content |
Yahoo! |
Yahoo! Time Capsule |
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Winner |
#7 Best Cause-Based Promotion |
A Squared Group |
Gap (PRODUCT) RED Launch |
2nd Place |
#7 Best Cause-Based Promotion |
Grand Central Marketing, Inc. |
Meow Mix House |
3rd Place |
#7 Best Cause-Based Promotion |
Arc Worldwide |
VERB Yellowball |
Honorable Mention |
#7 Best Cause-Based Promotion |
OgilvyAction Atlanta |
Warrior One Tour |
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Winner |
#8 Best Sponsorship or Tie-In Campaign |
Ubisoft |
Frag Dolls Team sponsorship |
2nd Place |
#8 Best Sponsorship or Tie-In Campaign |
Marden Kane |
NFL “Take a Player to School” Sweepstakes |
3rd Place |
#8 Best Sponsorship or Tie-In Campaign |
The Marketing Arm |
AT&T Caddie Call |
Honorable Mention |
#8 Best Sponsorship or Tie-In Campaign |
Action Marketing Group |
2007 NBA All-Star Game: adidas On-site Activation |
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Winner |
#9 Best Use of Targeted Direct Mail or Email |
OgilvyAction |
Sunsilk "Get Hairapy" |
2nd Place |
#9 Best Use of Targeted Direct Mail or Email |
DRAFTFCB |
USPS Guess & Win Sweepstakes |
3rd Place |
#9 Best Use of Targeted Direct Mail or Email |
Serious USA, Inc. |
INDY 500 Ticket Renewal CD Postcard |
Honorable Mention |
#9 Best Use of Targeted Direct Mail or Email |
Modern Postcard |
Direct Mail Catalog |
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Winner |
#10 Best Use of Games, Contests, and Sweepstakes |
The Recording Academy |
My GRAMMY Moment |
2nd Place |
#10 Best Use of Games, Contests, and Sweepstakes |
Millsport |
Doritos Crash the Super Bowl |
3rd Place |
#10 Best Use of Games, Contests, and Sweepstakes |
Civic Entertainment Group |
The Sopranos A&E Connection |
Honorable Mention |
#10 Best Use of Games, Contests, and Sweepstakes |
Buena Vista Pictures Marketing |
Pirates of the Caribbean: Dead Man's Chest/Volvo |
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Winner |
#11 Most Innovative Communication Strategy |
Gigunda Group, Inc. |
Altoids Curious & Original Chocolate Shoppe |
2nd Place |
#11 Most Innovative Communication Strategy |
Gigunda Group, Inc. |
Charmin NYC Restroom Experience |
3rd Place |
#11 Most Innovative Communication Strategy |
Davie Brown Entertainment |
Staples and The Office |
Honorable Mention |
#11 Most Innovative Communication Strategy |
Arc Worldwide |
VERB Yellowball |
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Winner |
#12 Best Use of Web-Based or Wireless-Based Promotion |
The Recording Academy |
My GRAMMY Moment |
2nd Place |
#12 Best Use of Web-Based or Wireless-Based Promotion |
The Marketing Arm |
AT&T Home Turf |
3rd Place |
#12 Best Use of Web-Based or Wireless-Based Promotion |
Publicis; Carmichael Lynch Spong; Arc Worldwide |
Next Maytag Repairman |
Honorable Mention |
#12 Best Use of Web-Based or Wireless-Based Promotion |
The Marketing Arm |
AT&T blue room |
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Winner |
#13 Best Multicultural/Ethnic Campaign |
Vh1 |
VH1's Hip Hop Honors Week 2006 |
2nd Place |
#13 Best Multicultural/Ethnic Campaign |
Career Sports & Entertainment |
Kellogg's HBCU Sponsorship Program |
3rd Place |
#13 Best Multicultural/Ethnic Campaign |
Wasserman Media Group |
T-Mobile & 2006 FIFA World Cup |
Honorable Mention |
#13 Best Multicultural/Ethnic Campaign |
Colangelo |
Tradicional Interliga Futbol |
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Winner |
#14 Best Campaign Targeting a Micro Audience |
GMR Marketing LLC |
AXE Clix |
2nd Place |
#14 Best Campaign Targeting a Micro Audience |
Arc Worldwide |
VERB Yellowball |
3rd Place |
#14 Best Campaign Targeting a Micro Audience |
Gigunda Group, Inc. |
Altoids Curious & Original Chocolate Shoppe |
Honorable Mention |
#14 Best Campaign Targeting a Micro Audience |
Gigunda Group, Inc. |
Charmin NYC Restroom Experience |
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Winner |
#15 Best Campaign Generating Brand Awareness and Trial Recruitment |
Gigunda Group, Inc. |
Charmin NYC Restroom Experience |
2nd Place |
#15 Best Campaign Generating Brand Awareness and Trial Recruitment |
OgilvyAction, JWT, WeberShandwick, Mindshare, INtegrated Marketing |
Sunsilk "Get Hairapy" |
3rd Place |
#15 Best Campaign Generating Brand Awareness and Trial Recruitment |
Thomas J. Paul, Inc. |
Plunder a Bag of M&M'S White Chocolate Pearls |
Honorable Mention |
#15 Best Campaign Generating Brand Awareness and Trial Recruitment |
Synergy Events |
KFC 'Face from Space' |
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|
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Winner |
#16 Best Campaign Generating Brand Volume |
Hall Event Group, a Draftfcb company |
Proud to Be a Bed Head |
2nd Place |
#16 Best Campaign Generating Brand Volume |
Thomas J. Paul, Inc. |
Plunder a Bag of M&M'S White Chocolate Pearls |
3rd Place |
#16 Best Campaign Generating Brand Volume |
Catapult Marketing |
Pedigree® Dog Adoption |
Honorable Mention |
#16 Best Campaign Generating Brand Volume |
TracyLocke |
Room-A-Day Giveaway |
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|
Winner |
#17 Best Loyalty Program |
Brigandi & Associates, Inc. |
Kellogg's Movie Lover's Collection DVD Continuity |
2nd Place |
#17 Best Loyalty Program |
Mobility Resource Associates |
Macy’s Parade-on-Parade Tour |
3rd Place |
#17 Best Loyalty Program |
Grow Marketing |
Level Experience |
Honorable Mention |
#17 Best Loyalty Program |
Marketing Drive San Francisco |
Merchant Premiums Program |
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Winner |
#18 Best Dealer, Sales Force or Business-to-Business Campaign |
The Red Group |
Attack of the Terabytes |
2nd Place |
#18 Best Dealer, Sales Force or Business-to-Business Campaign |
Jack Morton Worldwide |
UPS Longitudes |
3rd Place |
#18 Best Dealer, Sales Force or Business-to-Business Campaign |
DRAFTFCB |
USPS/eBay Ship It, Win IT |
Honorable Mention |
#18 Best Dealer, Sales Force or Business-to-Business Campaign |
Seismicom |
Cingular Messaging "Thumber Fun" |
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|
|
|
Winner |
#19 Best Use of P-O-P |
Eric Mower and Associates |
Top Secret Launch of T.M.X. Elmo |
2nd Place |
#19 Best Use of P-O-P |
Source Marketing |
Jet-Set Junket |
3rd Place |
#19 Best Use of P-O-P |
Thomas J. Paul, Inc. |
Plunder a Bag of M&M'S White Chocolate Pearls |
Honorable Mention |
#19 Best Use of P-O-P |
DRAFTFCB |
USPS/eBay Ship It, Win IT |
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Winner |
#20 Best Retail/Co-Marketing Campaign |
Catapult Marketing |
Pedigree® Dog Adoption/KMART |
2nd Place |
#20 Best Retail/Co-Marketing Campaign |
MusicMatters & Organic Trade Association |
Go Organic! for Earth Day |
3rd Place |
#20 Best Retail/Co-Marketing Campaign |
DreamWorks Animation |
Wal-Mart Over the Hedge |
Honorable Mention |
#20 Best Retail/Co-Marketing Campaign |
DRAFTFCB |
USPS/eBay Ship It, Win IT |
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|
|
|
Winner |
#21 Best Campaign on a Budget (under $250,000) |
Promotions Group West |
Air New Zealand: NON-STOP to LONDON |
2nd Place |
#21 Best Campaign on a Budget (under $250,000) |
Launch Creative Marketing |
Mentos Geysers YouTube Video Contest |
3rd Place |
#21 Best Campaign on a Budget (under $250,000) |
Ammo Marketing |
K-Y INTRIGUE Influencer Launch Program |
Honorable Mention |
#21 Best Campaign on a Budget (under $250,000) |
Millsport |
Tostitos Team Build |
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|
|
|
Winner |
#22 Best Idea or Concept |
Court TV |
Scorned Woman |
2nd Place |
#22 Best Idea or Concept |
Arc Worldwide |
VERB Yellowball |
3rd Place |
#22 Best Idea or Concept |
A Squared Group |
Gap (PRODUCT) RED Launch |
Honorable Mention |
#22 Best Idea or Concept |
Gigunda Group, Inc. |
Charmin NYC Restroom Experience |
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|
|
|
Winner |
#23 Best Creative |
A Squared Group |
Gap (PRODUCT) RED Launch |
2nd Place |
#23 Best Creative |
Gigunda Group, Inc. |
Altoids Curious & Original Chocolate Shoppe |
3rd Place |
#23 Best Creative |
Court TV |
Scorned Woman |
Honorable Mention |
#23 Best Creative |
The Red Group |
Attack of the Terabytes |
To view more information on the winning campaigns please read the November issue of PROMO Magazine either in print or online at www.promomagazine.com