| Placement |
Category |
Company Name |
Title |
| Winner |
#1 Best Multidiscipline National Campaign |
Entertainment Marketing Partners and BBDO |
Jeep and Tony Hawk's American Wasteland |
| 2nd Place |
#1 Best Multidiscipline National Campaign |
Brigandi & Associates |
Special K Drop a Jean Size Challenge |
| 3rd Place |
#1 Best Multidiscipline National Campaign |
Thomas J. Paul, Inc. |
The Star Wars M-pire; Dare to Go to The Dark Side |
| Honorable Mention |
#1 Best Multidiscipline National Campaign |
Equity Marketing, Inc. |
Burger King & The NFL |
|
|
|
|
| Winner |
#2 Best Multidiscipline Regional Campaign |
Civic Entertainment Group |
NYC Heritage Tourism Partnership |
| 2nd Place |
#2 Best Multidiscipline Regional Campaign |
Marketing Werks |
Chevrolet ChicagoRevolution.com Tour |
| 3rd Place |
#2 Best Multidiscipline Regional Campaign |
Arc Worldwide |
Ted - Chicago's New Crosstown Classic |
| Honorable Mention |
#2 Best Multidiscipline Regional Campaign |
TvPromo International |
Be Always Fresh |
|
|
|
|
| Winner |
#3 Best Use of Promotional Advertising |
colangelo |
The Power of Four |
| 2nd Place |
#3 Best Use of Promotional Advertising |
Thomas J. Paul, Inc. |
The Star Wars M-pire; Dare to Go to The Dark Side |
| 3rd Place |
#3 Best Use of Promotional Advertising |
Arc Worldwide |
Ted - Chicago's New Crosstown Classic |
| Honorable Mention |
#3 Best Use of Promotional Advertising |
J. Walter Thompson |
Smallville / Ford Fusion |
|
|
|
|
| Winner |
#4 Best Use of Event Marketing (Five or Less Venues) |
The George P. Johnson Company |
Chicago Drive 05 & 06 |
| 2nd Place |
#4 Best Use of Event Marketing (Five or Less Venues) |
Momentum Worldwide |
The Marriott mSpot Times Square Experience |
| 3rd Place |
#4 Best Use of Event Marketing (Five or Less Venues) |
Vivid Marketing |
Diet Dew Times Square Rail Jam |
| Honorable Mention |
#4 Best Use of Event Marketing (Five or Less Venues) |
Vivid Marketing |
Dew Action Sports Tour's House of Dew |
|
|
|
|
| Winner |
#5 Best Use of Event Marketing (More Than Five Venues) |
The A Team |
Thanks A Million |
| 2nd Place |
#5 Best Use of Event Marketing (More Than Five Venues) |
The Marketing Store |
Rails to Trails |
| 3rd Place |
#5 Best Use of Event Marketing (More Than Five Venues) |
141 Worldwide |
Game Changing Innovation |
| Honorable Mention |
#5 Best Use of Event Marketing (More Than Five Venues) |
pierce promotions |
2005 Product Launch - Verizon FiOS |
|
|
|
|
| Winner |
#6 Best Vehicle-Based Experiential Campaign |
Relay Sponsorship and Event Marketing |
U.S. Army College Tour |
| 2nd Place |
#6 Best Vehicle-Based Experiential Campaign |
Dome HK |
General Motors: Chicago for Everyone |
| 3rd Place |
#6 Best Vehicle-Based Experiential Campaign |
Brand Connections Marketing & Media |
Crest Imagine Tour |
| Honorable Mention |
#6 Best Vehicle-Based Experiential Campaign |
Marketing Werks |
Chevrolet ChicagoRevolution.com Tour |
|
|
|
|
| Winner |
#7 Best Cause-Based Promotion |
Oasis |
Honeywell and NASA's FMA Live! |
| 2nd Place |
#7 Best Cause-Based Promotion |
Leverage Group |
Jones New York In the Classroom |
| 3rd Place |
#7 Best Cause-Based Promotion |
Civic Entertainment Group |
Save Our History |
| Honorable Mention |
#7 Best Cause-Based Promotion |
Intersection |
I am a Force of Nature |
|
|
|
|
| Winner |
#8 Best Sponsorship or Tie-In Campaign |
Momentum Worldwide |
American Express Global Viewing Event Platform |
| 2nd Place |
#8 Best Sponsorship or Tie-In Campaign |
Thomas J. Paul, Inc. |
The Star Wars M-pire; Dare to Go to The Dark Side |
| 3rd Place |
#8 Best Sponsorship or Tie-In Campaign |
Brigandi & Associates |
Kellogg's & Star Wars |
| Honorable Mention |
#8 Best Sponsorship or Tie-In Campaign |
Einson Freeman |
Purell National Geographic Kids Hands On Explorers |
|
|
|
|
| Winner |
#9 Best Use of Games, Contests, and Sweepstakes |
Arc Worldwide |
Ted - Chicago's New Crosstown Classic |
| 2nd Place |
#9 Best Use of Games, Contests, and Sweepstakes |
digitas |
My Wish List |
| 3rd Place |
#9 Best Use of Games, Contests, and Sweepstakes |
ePrize, LLC |
SUBWAY® RESTAURANTS FRESH RESOLUTIONS! |
| Honorable Mention |
#9 Best Use of Games, Contests, and Sweepstakes |
The Marketing Store |
Monopoly Best Chance Game 3.0 |
|
|
|
|
| Winner |
#10 Most Innovative Communication Strategy |
Arnold Worldwide |
VW Alpha Drivers |
| 2nd Place |
#10 Most Innovative Communication Strategy |
colangelo |
The Power of Four |
| 3rd Place |
#10 Most Innovative Communication Strategy |
CMT: Country Music Television |
CMT Dukes of Hazzard Institute |
| Honorable Mention |
#10 Most Innovative Communication Strategy |
LIME public relations + promotion |
HBO Entourage VIP Card |
|
|
|
|
| Winner |
#11 Best Use of Interactive Media or Electronic Direct Marketing |
Deep Focus |
The Sopranos: Crime. Organized. |
| 2nd Place |
#11 Best Use of Interactive Media or Electronic Direct Marketing |
Digitas |
2006 GMC - CSI Promotion |
| 3rd Place |
#11 Best Use of Interactive Media or Electronic Direct Marketing |
colangelo |
The Power of Four |
|
|
|
|
| Winner |
#12 Best Multicultural/Ethnic Campaign |
PMG, Inc. |
Bajo la Regadera / In The Shower |
| 2nd Place |
#12 Best Multicultural/Ethnic Campaign |
PMG, Inc. |
Beauty Secrets / Secretos de Belleza |
| 3rd Place |
#12 Best Multicultural/Ethnic Campaign |
LatinWorks |
ESPN DEPORTES Futbol a Football |
| Honorable Mention |
#12 Best Multicultural/Ethnic Campaign |
Oasis |
Nick Jr.'s La Casa De Dora Mall Tour |
|
|
|
|
| Winner |
#13 Best Campaign Targeting a Micro Audience |
GMR Marketing LLC |
Axe College Ambassadors |
| 2nd Place |
#13 Best Campaign Targeting a Micro Audience |
JWT |
Hurra Torpedo |
| 3rd Place |
#13 Best Campaign Targeting a Micro Audience |
CNN |
Fit Nation |
| Honorable Mention |
#13 Best Campaign Targeting a Micro Audience |
Ryan Partnership |
Campbell's SouperStar |
|
|
|
|
| Winner |
#14 Best Campaign Generating Brand Awareness and Trial Recruitment |
Arc Worldwide |
McDonald's Fruit & Walnut Salad Launch |
| 2nd Place |
#14 Best Campaign Generating Brand Awareness and Trial Recruitment |
Thomas J. Paul, Inc. |
The Star Wars M-pire; Dare to Go to The Dark Side |
| 3rd Place |
#14 Best Campaign Generating Brand Awareness and Trial Recruitment |
CEG |
Experience Life's Rewards |
| Honorable Mention |
#14 Best Campaign Generating Brand Awareness and Trial Recruitment |
Zoom Media |
Revlon You Look FabuLash Tour |
|
|
|
|
| Winner |
#15 Best Campaign Generating Brand Volume |
Thomas J. Paul, Inc. |
The Star Wars M-pire; Dare to Go to The Dark Side |
| 2nd Place |
#15 Best Campaign Generating Brand Volume |
Einson Freeman |
Purell National Geographic Kids Hands On Explorers |
| 3rd Place |
#15 Best Campaign Generating Brand Volume |
A Squared Group |
GapBody Bra Bar |
| Honorable Mention |
#15 Best Campaign Generating Brand Volume |
CoActive Marketing |
Albertsons Meal Deals |
|
|
|
|
| Winner |
#16 Best Short or Long -Term Program |
Brigandi & Associates |
Special K Challenge |
| 2nd Place |
#16 Best Short or Long -Term Program |
PowerPact |
Yoplait's Women's Wellness Initiative |
| 3rd Place |
#16 Best Short or Long -Term Program Generating Brand Loyalty |
A Squared Group |
Gap Ambassador Program |
| Honorable Mention |
#16 Best Short or Long -Term Program |
Velocity Sports & Entertainment |
FedEx Air & Ground Campaign |
|
|
|
|
| Winner |
#17 Best Dealer, Sales Force or Business-to-Business Campaign |
Grand Central Marketing, Inc. |
The Napster Garage |
| 2nd Place |
#17 Best Dealer, Sales Force or Business-to-Business Campaign |
Seismicom |
Cingular MEdia Net Launch |
| 3rd Place |
#17 Best Dealer, Sales Force or Business-to-Business Campaign |
GEM GROUP |
Points Of Light |
| Honorable Mention |
#17 Best Dealer, Sales Force or Business-to-Business Campaign |
Interference Inc. |
GE Healthcare - Radiology Re-Imagined |
|
|
|
|
| Winner |
#18 Best Retail/Co-Marketing Campaign |
PMG, Inc. |
Together We Make A Great First Impression |
| 2nd Place |
#18 Best Retail/Co-Marketing Campaign |
Sony Pictures Entertainment |
Memoirs of a Geisha / Multi-brand Campaign |
| 3rd Place |
#18 Best Retail/Co-Marketing Campaign |
Action Marketing Group |
Stella |
| Honorable Mention |
#18 Best Retail/Co-Marketing Campaign |
AMCI |
The Bass Pro Tundra Heartland Tour |
|
|
|
|
| Winner |
#19 Best Small-Budget Campaign |
Hall Event Group, Draft FCB, & Golin Harris |
Body Glove Fashion Police |
| 2nd Place |
#19 Best Small-Budget Campaign |
Blockdot |
Office Invaders |
| 3rd Place |
#19 Best Small-Budget Campaign |
Drive Agency |
Mitre Fashion Launch |
| Honorable Mention |
#19 Best Small-Budget Campaign |
HHC Marketing |
Largest Coconut Symphony |
|
|
|
|
| Winner |
#20 Best Creative |
Thomas J. Paul, Inc. |
The Star Wars M-pire; Dare to Go to The Dark Side |
| 2nd Place |
#20 Best Creative |
colangelo |
The Power of Four |
| 3rd Place |
#20 Best Creative |
Grand Central Marketing, Inc. |
Experience Africa |
| Honorable Mention |
#20 Best Creative |
Arc Worldwide |
McDonald's Simple Bold Retail Identity |
|
|
|
|
| Winner |
#21 Best Idea or Concept |
Arc Worldwide |
Ted - Chicago's New Crosstown Classic |
| 2nd Place |
#21 Best Idea or Concept |
Thomas J. Paul, Inc. |
The Star Wars M-pire; Dare to Go to The Dark Side |
| 3rd Place |
#21 Best Idea or Concept |
Mr. Youth LLC |
Kotex WhatFitsU Experience |
| Honorable Mention |
#21 Best Idea or Concept |
GE |
Picture a Healthy World |
To view more information on the winning campaigns please read the November issue of PROMO Magazine either in print or online at www.promomagazine.com
