Who May Enter
Competition is open to promotion, advertising, marketing and PR agencies, consultancies, in-house agencies and marketing departments at client companies, or other parties involved in the development of a promotion.

Campaigns must have closed in the 12 months prior to the deadline date of May 12, 2006. The launch date is not a concern; only the date the campaign ended. You must be able to support your results in order to be considered a viable entry. If your campaign has closed but you do not have results calculated prior to May 12, 2006 do not submit your entry this year (it will be eligible in the 2007 awards program). Any campaign that did not have results calculated in time to enter the 2005 PRO Awards is eligible to enter this year.

Why Should You Enter The PRO Awards?
If Named a Finalist…

• Get industry wide & worldwide recognition
• Media exposure in PROMO Magazine and their e-newsletters
• Compete to win the Best Promotion in the United States
• Opportunity to showcase your campaign in the Creative Gallery at PROMO Live for more than 2500 people to view
• Complete in the Globes, the most prestigious international promotion awards program with a chance to be named the Best Promotion in The World. No additional fee is required

The Judging Process
Entries are reviewed by a panel of judges representing creative, strategic, and tactical expertise from brand marketing companies and agencies. Each campaign is evaluated equally on:

• Concept: strength and relevance of concept for objectives and target audience
• Originality: innovation in the concept
• Execution: quality of campaign execution
• Results: achievement compared with objectives

Winner Selection
There will be four finalists selected in each category.
All finalists will be notified by phone, mail and email at the beginning of August 2006. Winners will be announced at the PRO Awards Party & Presentation on Wednesday, October 11, 2006 during PROMO Live in the Grand Ballroom at the Navy Pier in Chicago.

Industry-Wide Recognition
All finalist campaigns will be featured in a special PRO Awards section in PROMO’s September 2006 issue. A case study of each category winner will be featured in the November 2006 issue of PROMO.

Each finalist chosen in each category will be showcased in the Creative Gallery in the exhibit hall during PROMO Live 2006, a display viewed by more than 2,500 attendees.

Finally, on October 11, 2006, the coveted PRO Awards crystal will be awarded to the BEST promotion in each category at the PRO Awards Party & Presentation honoring the finalists and winners. One campaign will be named Best Promotion of the Year. All finalists will be presented with a finalist’s award at the conclusion of the ceremony.

Worldwide Recognition
The PRO Awards is the exclusive gateway for U.S. entries into the Globes competition, the most prestigious international promotion awards program in the world. PRO Awards finalists are automatically entered into the Globes to compete in their respective categories for the opportunity to be recognized as Best Promotion in the World. No additional fee is required — each PRO Awards finalist will receive instructions on how to submit their information electronically to the Globes for their judging process.