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Best Multidiscipline National Campaign (Winner of Best Promotion of 2005)
Leo Burnett and Arc Worldwide - Cadillac Under 5
Best Campaign Generating Brand Loyalty
Thomas J. Paul, Inc. - M&M’S® Brand SHREK2™ "Ogre-Size" Candies
Best Sponsorship or Tie-In Campaign
Draft - Toon Tour of Mysteries
Best Use of Event Marketing (Five or Less Venues)
Civic Entertainment - CNN Dinner
Best Use of Interactive Media
Arc Worldwide - VERBnow.com
Most Innovative Communication Strategy
Momentum Worldwide - GM Hot Button
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