PROMO Magazine provides insights into using promotion marketing as a strategic, measurable component of an overall marketing mix. PROMO editors take a "What Works and Why" approach to their coverage, informing readers about important trends, issues, news, and deals through corporate profiles, trend pieces, sector-specific departments, single-topic supplements, and exclusive research projects.
ChiefMarketer.com—a rich Web site that provides executives with insights into key marketing issues, innovations, and practical solutions. It provides the best and the brightest stories and commentary as well as original content. Visitors can search by marketing disciplines and the industries to which they market.
