Best Multidiscipline Campaign
Awarded to the campaign best utilizing more than one marketing discipline (broadcast, direct marketing, advertising, events, interactive media, public relations, etc.) Judges will be looking for outstanding creativity, consistency of message and achievement of objectives.

Best Use of Event Marketing (Five or Less Venues)
Awarded to the campaign best utilizing creativity while enhancing the strategic position of the product or service being promoted. The event should have been produced in five or fewer venues and have provided a brand experience to the target audience. Promotions using Gorilla Marketing as its main form of promotion can be submitted into this category. Judges will consider strategy, brand/market relevance, execution and measurable results.

Best Use of Event Marketing (More Than Five Venues)
Awarded to the campaign best utilizing creativity while enhancing the strategic position of the product or service being promoted. The event should have been produced in more than five venues and have provided a brand experience to the target audience. Promotions using Gorilla Marketing as its main form of promotion can be submitted into this category. Judges will consider strategy, brand/market relevance, execution and measurable results.

Best Vehicle-Based Experiential Campaign
Awarded to the best campaign delivering a promotion marketing experience using a vehicle at the heart of the program; from promotional advertising on trailers to sampling to grassroots promotions. Judges will consider the strategy, brand/market relevance, vehicle design, execution and measurable results.

Best Sampling Program or Trial Recruitment 
Awarded to the program that demonstrates effective sales promotion of a product or service by means of sampling or trial. Sampling and trial can include in-store, in-pack/on-pack where the sample is affixed to the package of related product or packed inside, event sampling & direct mail. Program should demonstrate in its results an effective trial/conversion rate.

Best Cause-Based Promotion
Awarded to the best campaign tied to a charitable organization, event or community outreach program. Entry should define in quantifiable terms how both brand and cause benefited.

Best Sponsorship or Tie-In Campaign
Awarded to the campaign that does the most to leverage a sports or entertainment activity as the primary means of marketing a product or service.

Best Use of Public Relations in a Promotion Campaign - New Category
Awarded to the campaign judged to make the best use of press placement in either traditional media (TV, radio, print) or non-traditional media (web news, organic search results, influencer blogs).

Best Use of Games, Contests, and Sweepstakes
Awarded to the campaign that best promotes a product or service through the use of games, contests or sweepstakes. This tactic can be part of a broader integrated campaign, but the impact of the game, contest or sweepstakes should be clear.

Most Innovative Communication Strategy
Awarded to the campaign best utilizing an innovative form of communication through any medium or channel. The judges will be looking for inspirational, creative thinking and performance against set objectives.

Best Interactive/Wireless Promotion
Awarded to the campaign that best uses the Internet or wireless devices to execute a promotion. This includes (but is not limited to) campaigns that use Web games, contests or sweepstakes; text messaging, video or multimedia campaigns for wireless; campaigns soliciting user-generated content via a Web site or wireless devise; other promotional events accessed via Web or wireless; and campaigns using social media such as social networks, podcasts, blogs, RSS feeds or targeted offers delivered via Web or wireless.

Best Multicultural/Ethnic Campaign
Awarded to the promotional campaign that most successfully targets a specific cultural or ethnic audience. (If your campaign is in a language other than English, please provide a translation.)

Best Campaign Targeting a Micro Audience
Awarded to the promotional campaign that most successfully targets a vertical niche, (i.e.: age, gender, area of interest or other narrowly defined audience).  

Best Campaign Generating Brand Awareness
Awarded to the campaign most effective in gaining measured market awareness for a brand or product, including re-launches, repositions and new introductions.