| Category |
Place |
Company |
Campaign Title |
| Best Multidiscipline National Campaign |
winner |
Leo Burnett and Arc Worldwide |
Cadillac Under 5 |
| Best Multidiscipline National Campaign |
2nd place |
Momentum Worldwide |
2004 Coca-Cola Unexpected Summer - You Can Win, But You Can't Hide |
| Best Multidiscipline National Campaign |
3rd place |
United Online |
Candidate Zero '04 |
| Best Multidiscipline National Campaign |
Honorable Mention |
Concept One Communications |
Hallmark Channel Mystery Sweepstakes |
| Best Multidiscipline Regional Campaign |
Winner |
Fathom Communications |
Boru, Clarity From Ireland |
| Best Multidiscipline Regional Campaign |
2nd place |
CoActive Marketing Group |
Xtreme Nutrition |
| Best Multidiscipline Regional Campaign |
3rd place |
MARS Advertising |
Hooray for Hoggywood |
| Best Multidiscipline Regional Campaign |
Honorable Mention |
Mirrorball |
Game Fuel @ E3 |
| Best Use of Promotional Advertising |
winner |
Digitas |
Pontiac Apprentice Early Order Program |
| Best Use of Promotional Advertising |
2nd place |
Summit Marketing |
Lowe's Dremel All-Star Derby Design Contest |
| Best Use of Promotional Advertising |
3rd place |
BFG Communications |
Captain for President |
| Best Use of Promotional Advertising |
Honorable Mention |
141 Worldwide |
Suave's Search For America's Smartest Shopper |
| Best Use of Event Marketing (Five or Less Venues) |
winner |
Civic Entertainment Group |
CNN Diner |
| Best Use of Event Marketing (Five or Less Venues) |
2nd place |
Grand Central Marketing |
The Meow Mix Café |
| Best Use of Event Marketing (Five or Less Venues) |
3rd place |
AMP Agency |
Qwest ConQwest 2004 |
| Best Use of Event Marketing (Five or Less Venues) |
Honorable Mention |
Momentum Worldwide |
American Express Presents U.S. Open Live at Rockefeller Center |
| Best Use of Event Marketing (More Than 5 Venues) |
winner |
Infinity Marketing Team, Inc. |
You+HP Experience |
| Best Use of Event Marketing (More Than 5 Venues) |
2nd place |
Arc Worldwide |
Verb Anytour |
| Best Use of Event Marketing (More Than 5 Venues) |
3rd place |
DVC |
Quilted Northern Ultra Komen Foundation Sponsorship Activation |
| Best Use of Event Marketing (More Than 5 Venues) |
Honorable Mention |
Pro Motion |
Pace Trailgating Tour |
| Best Vehicle-Based Experiential Campaign |
winner |
Strottman International |
WaMoola for Schools |
| Best Vehicle-Based Experiential Campaign |
2nd place |
Fuse |
Raise the Roof Tour |
| Best Vehicle-Based Experiential Campaign |
3rd place |
Buzztone, Inc. |
WOW-Windows on Wheels |
| Best Vehicle-Based Experiential Campaign |
Honorable Mention |
TV Promo International |
Mexico Beyond Your Expectations |
| Best Sponsorship or Tie-In Campaign |
winner |
Draft |
Toon Tour of Mysteries |
| Best Sponsorship or Tie-In Campaign |
2nd place |
Equity Marketing, Inc. |
Burger King & The SpongeBob SquarePants Movie |
| Best Sponsorship or Tie-In Campaign |
3rd place |
Thomas J. Paul, Inc. |
M&M's Brand Shrek2 "Ogre-Size" Candies |
| Best Sponsorship or Tie-In Campaign |
Honorable Mention |
Draft |
Shrek 2 Glow-in-the-Dark Wrappers |
| Best Use of Direct Marketing |
winner |
TPN |
Gatorade High School Athlete Award Program |
| Best Use of Direct Marketing |
2nd place |
Hamilton Communications Group |
Camp SuperFly |
| Best Use of Direct Marketing |
3rd place |
Draft |
Customized MarketMail |
| Best Use of Direct Marketing |
Honorable Mention |
Strottman International |
WaMoola for Schools |
| Most Innovative Communication Strategy |
winner |
Momentum Worldwide |
The GM Hot Button |
| Most Innovative Communication Strategy |
2nd place |
Leo Burnett and Arc Worldwide |
Cadillac Under 5 |
| Most Innovative Communication Strategy |
3rd place |
141 Worldwide |
The Boeing Dreamspace Farnsborough 2004 |
| Most Innovative Communication Strategy |
Honorable Mention |
BFG Communications |
Captain for President |
| Best Use of Interactive Media |
winner |
Arc Worldwide |
VERBnow.com |
| Best Use of Interactive Media |
2nd place |
Leo Burnett and Arc Worldwide |
Cadillac Under 5 |
| Best Use of Interactive Media |
3rd place |
Draft |
24/24 |
| Best Use of Interactive Media |
Honorable Mention |
Draft |
Twix - Collect to Get |
| Most Effective Long-Term Campaign |
winner |
Arnold Worldwide |
The Truth |
| Most Effective Long-Term Campaign |
2nd place |
AMP Agency |
Old Spice Red Zone Player of the Year |
| Most Effective Long-Term Campaign |
3rd place |
Velocity Sports & Entertainment |
FedEx/NFL Ultimate Air & Ground Game |
| Most Effective Long-Term Campaign |
Honorable Mention |
AMCI |
Scion tC Unleashed |
| Best Niche-Targeted Campaign |
winner |
Rodale |
Jeep 4x4 Cache-In Action |
| Best Niche-Targeted Campaign |
2nd place |
GEM Group |
Alexander the Great |
| Best Niche-Targeted Campaign |
3rd place |
Arc Worldwide |
Verb Anytour |
| Best Niche-Targeted Campaign |
Honorable Mention |
AMCI |
Toyota: Put It In Play |
| Best Campaign Generating Brand Awareness and Trial Recruitment |
winner |
Grand Central Marketing |
The Meow Mix Café |
| Best Campaign Generating Brand Awareness and Trial Recruitment |
2nd place |
Digitas |
Pontiac Apprentice Early Order Program |
| Best Campaign Generating Brand Awareness and Trial Recruitment |
3rd place |
Swirl |
Camp eBay |
| Best Campaign Generating Brand Awareness and Trial Recruitment |
Honorable Mention |
Infinity Marketing Team, Inc. |
You+HP Experience |
| Best Campaign Generating Brand Volume |
Winner |
Thomas J. Paul, Inc. |
M&M's Brand Shrek2 "Ogre-Size" Candies |
| Best Campaign Generating Brand Volume |
2nd place |
Sony Pictures Entertainment |
Spider-Man 2and Kellogg's/Keebler |
| Best Campaign Generating Brand Volume |
3rd place |
Draft |
Toon Tour of Mysteries |
| Best Campaign Generating Brand Volume |
Honorable Mention |
Centra Marketing & Communications |
Garfield Rules |
| Best Campaign Generating Brand Loyalty |
winner |
BFG Communications |
Captain for President |
| Best Campaign Generating Brand Loyalty |
2nd place |
Colangelo Synergy Marketing |
Guinness Mentoring |
| Best Campaign Generating Brand Loyalty |
3rd place |
Upshot |
Member Homecoming |
| Best Campaign Generating Brand Loyalty |
Honorable Mention |
Carlson Marketing Group |
Visa Preferred Royal Caribbean Sweepstakes |
| Best Dealer, Sales Force or Business-to-Business Campaign |
winner |
Renegade Marketing Group |
The Smarter, Not Harder Awards |
| Best Dealer, Sales Force or Business-to-Business Campaign |
2nd place |
Eric Mower and Associates |
Get Caught with the Gold |
| Best Dealer, Sales Force or Business-to-Business Campaign |
3rd place |
U.S. Concepts |
Diageo Bartender Initiatives |
| Best Dealer, Sales Force or Business-to-Business Campaign |
Honorable Mention |
Civic Entertainment Group |
CNN Diner |
| Best Co-Marketing Campaign |
winner |
CoActive Marketing Group |
Xtreme Nutrition |
| Best Co-Marketing Campaign |
2nd place |
Saatchi & Saatchi X |
Wal-Mart Pre-Prom Demo "Go Beyond the Dress" |
| Best Co-Marketing Campaign |
3rd place |
iHigh Marketing |
Sam Goody Football Concert Rivalry Series |
| Best Co-Marketing Campaign |
Honorable Mention |
Spider-Man Merchandising LP |
Spider-Man 2 and Wal-Mart |
| Best Small-Budget Campaign |
winner |
The Marketing Arm's Millsport |
Tostitos Family Connection |
| Best Small-Budget Campaign |
2nd place |
Mr. Youth |
Macarena Across Manhattan |
| Best Small-Budget Campaign |
3rd place |
Universal Consulting Group |
Save the Music |
| Best Small-Budget Campaign |
Honorable Mention |
Colangelo Synergy Marketing |
Guinness St. Pumpkin's Day |
| Best Creative |
winner |
Arnold Worldwide |
Sundance Film Festival Sponsorship |
| Best Creative |
2nd place |
BFG Communications |
Captain for President |
| Best Creative |
3rd place |
Fallon New York |
Chrismahanukwanzakah |
| Best Creative |
Honorable Mention |
Thomas J. Paul, Inc. |
M&M's Brand Shrek2 "Ogre-Size" Candies |
| Best Idea or Concept |
winner |
Momentum Worldwide |
2004 Coca-Cola Unexpected Summer - You Can Win, But You Can't Hide |
| Best Idea or Concept |
2nd place |
Digitas |
Pontiac Catch a G6 |
| Best Idea or Concept |
3rd place |
Grand Central Marketing |
The Meow Mix Café |
| Best Idea or Concept |
Honorable Mention |
Civic Entertainment Group |
CNN Diner |
| Best Overall Promotion of 2005 |
|
Leo Burnett and Arc Worldwide |
Cadillac Under 5 |
